Losing hurts twice as much as winning feels good
Kahneman & Tversky, “Prospect Theory: An Analysis of Decision under Risk” (1979)
People feel the pain of a loss roughly twice as strongly as the pleasure of an equivalent gain. When your bonsai starts to wilt because you left the app, that sting pulls you back. Not just the promise of a pretty tree.
Read the paper →Virtual plants improve focus and creativity
Mostajeran et al., Scientific Reports / Nature (2023)
Researchers found that simply having a virtual plant present in a digital workspace improved participants' working memory, creative output, and overall wellbeing. Your bonsai is more than decoration. It's a cognitive tool.
Read the paper →Plants in your workspace raise productivity
Nieuwenhuis et al., Journal of Experimental Psychology: Applied (2014)
A controlled study across multiple office environments showed that the presence of plants increased concentration and productivity by up to 15%. FocusBonsai brings that effect to your screen.
Read the paper →FocusBonsai takes these principles and puts them in your pocket. A tree that grows with your attention and withers without it.